Disclaimer
This website is full of guides, comparisons and tools. They are written to help you make a decision, not to be a guarantee. This page is about where the line is.
Last updated 9 November 2026.
The guides are general, your situation is not
Everything I write here is based on how I actually work and on what I have seen building and fixing websites. I write it carefully and I correct it when it is wrong. But it is written for whoever happens to read it, and I do not know your business, your market, your budget or your deadline.
So treat it the way you would treat advice from someone in a trade you trust but who has not yet seen your building. Useful for understanding the problem. Not a substitute for someone looking at your actual site.
If you want an answer about your situation rather than the general case, ask me. That is free and it is usually a shorter conversation than you expect.
The tools give estimates, not quotes
The cost calculator turns your answers into a rough range so you can plan. It is arithmetic on what you told it. It has not seen your content, your photos or the thing that will turn out to be complicated, and the real number comes from a quote I write after understanding the job.
The speed checker and the SEO audit tool point you at public testing services and explain how to read what they say. The results come from those services, not from me, and like all automated tests they are a starting point rather than a verdict. A page can pass every automated check and still fail the only test that matters, which is whether a customer gets what they came for.
No tool on this site stores what you type into it as a record about you. The privacy policy sets out what is and is not collected.
Things change, and some of them change fast
Search engines change how they rank. Browsers change what they support. Hosting companies, payment gateways and Google Business Profile all change their rules without asking anybody. A page here that was accurate when I wrote it can drift out of date without me noticing straight away.
I go back and update these pages, and each one carries the date it was last changed. Where something depends on a price or a rule set by somebody else, I deliberately avoid repeating their number here, because a stale number is worse than no number. I point you at the source instead so you see what is true today.
If you find something here that is out of date or simply wrong, tell me. I would rather fix it than have it sit there misleading the next person.
No promises about rankings or results
Nothing on this website is a promise that your site will reach a particular position in Google, attract a particular number of visitors, or produce a particular amount of business. I do not make those promises in my work and I do not make them in my writing.
Where I describe what good SEO involves, I am describing the work. Whether that work produces a result depends on your competition, your market and decisions made by companies neither of us controls. Anyone who guarantees you a first position is either misunderstanding how search works or counting on you to.
Links to other websites
I link out to documentation, testing tools and official sources where they help. Those sites are not mine. I do not control what they publish, what they charge or what they do with your details, and a link is not an endorsement of everything on the other end of it.
The client websites in my portfolio belong to those businesses. They are there so you can see the work and judge it. The names, logos and content on them belong to their owners, and anything they sell is their business rather than mine.
Other company and product names mentioned on this site belong to their owners. Where I mention one it is because it is relevant to the job being described.
Acting on what you read here
If you follow a guide on this site and something goes wrong, I cannot be responsible for it. Some of what I describe, such as changing DNS records, moving a site to a new host or editing files on a live server, can break a working website if it is done at the wrong moment or in the wrong order.
If you are doing one of those things yourself, take a backup first, and do it when a broken site would cost you least. If it is business critical and you are unsure, pay somebody. That advice holds whether the somebody is me or not.
This page does not take away rights you have under the law, and it is not an attempt to escape responsibility for work I am actually paid to do. What I build for a client is covered by the terms and conditions, and I stand behind it.